In the end, we will conserve only what we love. We will love only what we understand.
We will understand only what we are taught."
Baba Dioum, Senegalese environmentalist, addressing the General Assembly of IUCN, 1968.
We approach our elephant work in the same spirit. Our endeavor to protect elephants is inspired by love and deep respect for them as a species and as individuals, which, in turn, is based on our understanding of them gained through long-term study.
To protect the lives of elephants and to sustain the beauty of the places they live, we must inspire others to feel likewise. Therefore, education, the sharing of knowledge, underpins all that we do.
We give lectures, speak to school kids, exchange emails with students, disseminate information through our website, news blog, databases and via films and publications and by being available for the media.